Going Green: Using TDM to Achieve Corporate Sustainability Goals
Oct 26, 2022
Shahed Abotouk
Marketing Coordinator
COP22 showed us the way of the future - sustainability is now, more than ever, a corporate issue. Investors and financiers are increasingly demanding a climate plan as a prerequisite to funding and consumers are looking more and more to brands with strong climate initiatives. This has led to organizations of all sizes instituting bold sustainability goals, many following tried and true frameworks, like LEED certifications for real estate and ESG for corporations.
Regardless of the framework, “greening” the commute is essential. And TDM can be the tool to help many companies and building developers achieve their larger sustainability goals. But how can you accurately measure employee commutes across an organization? How do you turn these measurements into actionable insights and reports for sustainability departments? And how does all this play a role in the many existing sustainability reporting frameworks already in place?
In this session, we’ll discuss how TDM plays a role in the growing sustainability reporting industry. We’ll dive deeper into how frameworks like LEED and ESG account for the commute. We’ll strategize how TDM professionals can use sustainability to drive forward their initiatives at their own organizations. And we’ll explore ways to easily measure, track, and report on sustainability metrics.
What you’ll learn about corporate sustainability from this webinar:
What ESG and net zero is and commuting play a role.
What companies are doing now to think about commuter sustainability
How to measure commuter emissions and track toward your ESG/net zero goals
Other benefits organizations gain with a sustainable commuting system (LEED scoring, compliance, etc.)
- We’ll hear from Kurt Steiner, LEED Specialist at the U.S. Green Building Council, about how commuting and transportation play a role in the current LEED certification framework and how he expects its role to continue to grow in the future.
- Simon Kelly, who leads sustainability engagement at CBRE UK, on behavioral change strategies in the workplace that lead to improved employee sustainable habits.
- And Andy Keeton, Head of Insights at Commutifi, will discuss the growing need for accurate commuter sustainability data and how TDM professionals can measure, track, and report on these metrics.
Andy Keeton is the Head of Insights at Commutifi where he works with organizations across the TDM community to develop and improve technologies that solve real-world problems. He is also heavily involved with the Association for Commuter Transportation (ACT), where he sits on their Board of Directors, acts as the Secretary for their Employer Council, and sits on their Public Policy Committee. He received his TDM-CP certification in December 2020, and in his spare time, you will find him passionately talking about TDM as host of the Between The Lines podcast.
Kurt Steiner is an Associate Director with the U.S. Green Building Council, where he develops standards for land use and transportation in the LEED green building rating system. Kurt is an experienced transportation planner and green building specialist focused on practical strategies to advance sustainable mobility and decarbonization of the built environment. His previous experience as a transportation planning consultant in communities across New England incudes bus transit service planning, active transportation planning, and multimodal street design. He is a LEED AP and member of the American Institute of Certified Planners (AICP).
Simon leads sustainability engagement at CBRE UK, working to build/report our strategy, but primarily to bring it to life for colleagues. To get more people aware, bought-in and acting in line with the strategy – because it is estimated over 60% of interventions required to reach net zero will require some form of behaviour change. This work includes developing the award-winning All Greens network (edie 2020) and Stickerbook (Corporate Engagement Awards 2021). This work has led to a 26x increase in actions taken at work, and a 48x increase in learning and 98% of colleagues believe the platforms developed have helped them behave more sustainably. He is now helping colleagues do likewise globally. Simon holds a BSc in Geography and Environmental Management from Durham University and a Masters in Sustainability Leadership from the University of Cambridge.
